Product & Growth6 min read
How to Reduce Churn at an Early Startup
Why retention beats acquisition, how to measure logo vs revenue churn and NRR, find the real cause, and the highest-leverage fixes for early startups.
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Anna Martin · Sep 27, 2026
Product & Growth
From first prototype to first customers: MVP scoping, early distribution, pricing experiments and finding product-market fit with a tiny team.
17 articles
Product & Growth6 min read
How to Launch a Product as an Early Startup
A founder's guide to launching a startup product: bust the one-big-day myth, build pre-launch demand, pick the right channels, and turn a spike into retained users.
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Anna Martin · Sep 21, 2026
Startup Basics5 min read
Why Startups Fail: The Top Reasons to Avoid
Why do startups fail? CB Insights data names a few repeat killers — no market need, running out of cash, the wrong team — and how to avoid each.
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Anna Martin · Aug 31, 2026
Startup Basics4 min read
Startup Business Models Explained for Founders
The most common startup business models — SaaS, marketplace, transactional, freemium and more — how each makes money, what it takes to work, and how to choose yours.
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Anna Martin · Aug 25, 2026
Startup Basics4 min read
How to Write a Lean Startup Business Plan
Why startups don't need a 40-page business plan, the lean one-page alternative that works, what each section should contain, and how to keep it alive.
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Anna Martin · Aug 22, 2026
Product & Growth4 min read
How to Build a Pre-Launch Waitlist That Converts
How to build a startup waitlist before launch: why most waitlists fail, how to drive real signups, keep them warm, and convert them into paying customers at launch.
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Anna Martin · Aug 19, 2026
Product & Growth3 min read
Startup Metrics: The KPIs That Actually Matter
Which startup metrics actually matter by stage: the few KPIs that reveal whether your business works, vanity metrics to ignore, and how to build a simple dashboard.
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Anna Martin · Aug 16, 2026
Product & Growth4 min read
How to Price Your Product as a Startup
A founder's guide to startup pricing: why value beats cost-plus, how to choose a model, common pricing mistakes, and how to raise prices without losing customers.
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Anna Martin · Aug 13, 2026
Product & Growth3 min read
How to Name Your Startup (A Practical Guide)
How to name your startup: what makes a name work, a step-by-step process, the .com and trademark checks that matter, and why the name matters less than founders think.
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Anna Martin · Jul 29, 2026
Product & Growth4 min read
How to Run Customer Discovery Interviews
How to run customer discovery interviews that reveal real problems: who to talk to, what to ask, the mistakes that fake validation, and how to act on it.
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Anna Martin · Jul 26, 2026
Product & Growth4 min read
How to Build a Go-to-Market Strategy
A founder's guide to go-to-market: defining your ideal customer, choosing a motion and channel, nailing positioning, and avoiding the spread-too-thin GTM trap.
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Kai Lindemann · Jul 5, 2026
Product & Growth4 min read
How to Get Your First 100 Customers
Where the first customers really come from, why unscalable tactics win early, and a channel-by-channel playbook for getting a startup's first 100 customers.
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Anna Martin · Jun 29, 2026